To direct the Federal Trade Commission to prescribe rules prohibiting the marketing of firearms to minors, and for other purposes.
Analysis under review: This bill has generated analysis that may be too generic or incomplete. Clause-level evidence remains available below.
Summary
What This Bill Does
This bill requires the Federal Trade Commission (FTC) to create rules banning firearms marketing that targets children. It specifically prohibits using cartoon characters, offering branded merchandise to minors, designing child-sized firearms, and other marketing tactics aimed at children under 18.
Who Benefits and How
Child safety advocates and parents benefit from new restrictions on firearms marketing to minors. State attorneys general gain authority to enforce these rules through civil lawsuits on behalf of their residents. Individual consumers can now sue for damages if harmed by violations.
Who Bears the Burden and How
Firearms manufacturers, dealers, and importers face new compliance requirements and restrictions on marketing practices. They must avoid any advertising that appeals to minors, including using cartoons, branded merchandise, or child-sized product designs. Violations are treated as unfair or deceptive trade practices under FTC rules, with penalties including compensatory and punitive damages.
Key Provisions
- Prohibits marketing firearms using cartoon characters, branded merchandise for children, or imagery of minors handling firearms
- Treats violations as unfair/deceptive trade practices under the FTC Act
- Allows state attorneys general and private individuals to sue for violations with damages and attorney fees
Evidence Chain:
This summary is generated from the full bill text using AI analysis. Expand "Detailed Analysis" below for identified beneficiaries/burden bearers.
At a Glance
What This Bill Does
Directs the Federal Trade Commission to issue rules prohibiting firearms manufacturers, dealers, and importers from marketing firearms and firearm-related products to minors
Key Policy Areas
Consumer Protection, Firearms Regulation, Child Safety
Primary Purpose
Directs the Federal Trade Commission to issue rules prohibiting firearms manufacturers, dealers, and importers from marketing firearms and firearm-related products to minors
Policy Domains
Section 2 - Prohibition of Marketing Firearms to Minors
Identified Gains
Contextual inference, no direct clause citation- Child safety advocates
- Parents and families
- State attorneys general
Contextual inference, no direct clause citation
Identified Costs
Contextual inference, no direct clause citation- Firearms manufacturers
- Firearms dealers
- Firearms importers
Contextual inference, no direct clause citation
Sponsors
Legislative Progress
IntroducedMr. Markey (for himself, Mr. Murphy, Mr. Schumer, Mr. Durbin, …
Stakeholder Effects
cui bono?How this legislation distributes effects. Mention counts reflect frequency, not effect magnitude.
Federal Trade Commission, State attorneys general
Bill Structure & Actor Mappings
Who is "The Secretary" in each section?
- "the_commission"
- → Federal Trade Commission
Key Definitions
Terms defined in this bill
The Federal Trade Commission
Have the meanings given in section 921 of title 18, United States Code
An attachment or device designed to be inserted into, affixed onto, or used with a firearm to alter or enhance firing capabilities, lethality, or shooter's ability to hold, carry, or use the firearm
A firearm, ammunition, reloaded ammunition, firearm precursor part, firearm component, or firearm accessory
An individual that is less than 18 years of age
We use a combination of our own taxonomy and classification in addition to large language models to assess meaning and potential beneficiaries. High confidence means strong textual evidence. Always verify with the original bill text.
Learn more about our methodology