HR7395-119

In Committee

NO ICE ADs Act

119th Congress Introduced Feb 5, 2026

Summary

What This Bill Does

The NO ICE ADs Act bars the Secretary of Homeland Security from obligating or expending any federal funds to produce, purchase, distribute, or broadcast television advertisements intended to promote U.S. Immigration and Customs Enforcement, promote any ICE program or office, recruit ICE personnel, or enhance ICE's public perception, branding, or image. The bill does not otherwise change ICE enforcement authorities; it targets paid television advertising expenditures.

Who Benefits and How

Immigration-rights advocates and federal-spending watchdogs benefit from a direct spending restriction on ICE promotional and recruiting television ads. Federal taxpayers benefit if DHS avoids those ad purchases. Competing DHS priorities could retain funds that otherwise would have been used for ICE television advertising.

Who Bears the Burden and How

DHS and ICE may not use appropriated funds for covered TV ad production, purchasing, distribution, or broadcasting. Television broadcasters, advertising agencies, and production vendors lose potential ICE ad revenue. ICE recruiting and public-affairs offices lose one paid media channel for recruitment and branding.

Key Provisions

  • Prohibits DHS from obligating or spending funds on television advertisements that promote ICE or any ICE program or office.
  • Bars federal spending on TV ads intended to recruit ICE personnel.
  • Bars federal spending on TV ads intended to improve ICE public perception, branding, or image.

Evidence Chain:

This summary is generated from the full bill text using AI analysis. Expand "Detailed Analysis" below for identified beneficiaries/burden bearers with clause-level evidence links.

At a Glance

What This Bill Does

Prohibits DHS from spending federal funds on television advertisements that promote, recruit for, brand, or improve public perception of ICE.

Key Policy Areas

Immigration, Government, Media

Primary Purpose

Prohibits DHS from spending federal funds on television advertisements that promote, recruit for, brand, or improve public perception of ICE.

Policy Domains

Immigration Government Media

Substantive provisions

Identified Gains
  • Immigration rights advocates
  • Federal taxpayers
  • Spending watchdogs
Model: codex-gpt-5 | Version: bill_summary_v2 | Source: ih
Federal taxpayers:
Spending watchdogs:
Immigration rights advocates:
Identified Costs
  • DHS
  • ICE
  • Television broadcasters
  • Advertising agencies
  • ICE recruiting offices
Model: codex-gpt-5 | Version: bill_summary_v2 | Source: ih
DHS:
ICE:
Advertising agencies:
ICE recruiting offices:
Television broadcasters:

Legislative Progress

In Committee
Introduced Committee Passed
Feb 6, 2026

Referred to the Subcommittee on Oversight, Investigations, and Accountability.

Feb 5, 2026

Referred to the Committee on the Judiciary, and in addition …

Feb 5, 2026

Introduced in House

Feb 5, 2026

Mr. Bell (for himself, Mr. Goldman of New York, Mr. …

Stakeholder Effects

cui bono?

How this legislation distributes effects. Mention counts reflect frequency, not effect magnitude.

Law Enforcement
1 mention across 1 clause
-1 negative

ICE

Government
1 mention across 1 clause
-1 negative

DHS

Telecommunications
1 mention across 1 clause
-1 negative

Television broadcasters

Professional Services
1 mention across 1 clause
-1 negative

Advertising agencies

Taxpayers
1 mention across 1 clause
+1 positive

Taxpayers

1/2
sections analyzed
Full impact breakdown

Bill Structure & Actor Mappings

Who is "The Secretary" in each section?

Domains
Immigration Government Media
Actor Mappings
"ice"
→ U.S. Immigration and Customs Enforcement
"secretary"
→ Secretary of Homeland Security

We use a combination of our own taxonomy and classification in addition to large language models to assess meaning and potential beneficiaries. High confidence means strong textual evidence. Always verify with the original bill text.

Learn more about our methodology