S2112-118

1. Short title This Act may be cited as the Search Engines Examine Care Compare Act or the SEE Care Compare Act.

2. Making the Care Compare internet website and its data more accessible Not later than 180 days after the date of the enactment of this Act (and not less often than quarterly thereafter), the Secretary of Health and Human Services (in this section referred to as the Secretary) shall make the Care Compare internet website, known as www.medicare.gov/care-compare, or a successor website, and its data more findable online by, not less often than quarterly, reviewing search engine optimization practices and updating such practices to include— using best practices in indexing and searching; accounting for guidelines, recommendations, and other suggestions from search engines to improve findability and website ranking; and accounting for user research that may inform website design, structure, and content. Not later than 90 days after the date of the enactment of this Act, the Secretary shall submit to Congress a report detailing the following analytics on the Care Compare internet website for the preceding 30 days: The number of page views. Traffic sources. New versus returning visitors. Keyword ranking. Targeted advertising user demographics. Other metrics, as determined by the Secretary. Not later than 1 year after the date of the enactment of this Act, the Secretary shall submit to Congress a report detailing the analytics described in subparagraphs (A) through (E) of paragraph (1) on the Care Compare internet website for the preceding 30 days, including a comparison of such analytics to the analytics reported on the Care Compare internet website in the initial report under paragraph (1), together with recommendations for such legislation and administrative action as the Secretary determines appropriate.