Turn It Down Act
Summary
What This Bill Does
The Turn It Down Act applies the Commercial Advertisement Loudness Mitigation Act framework to video programming delivered using internet protocol. Within 18 months, the FCC must issue a Communications Act regulation ensuring that commercial advertisements accompanying internet-delivered video programming are subject to volume requirements substantially equivalent to those already applicable to advertisements transmitted by television broadcast stations, cable operators, and other multichannel video programming distributors. Covered video programming is programming provided by, or generally comparable to, a television broadcast station. Consumer-generated media is excluded. The text repeats the same substantive FCC mandate, so the legal effect is to bring covered streaming or internet-protocol video ads under a CALM Act-like loudness rule.
Who Benefits and How
Online video viewers benefit from quieter or more consistent advertisement volume when watching internet-delivered programming comparable to television. Consumers who relied on CALM Act protections for broadcast or cable ads benefit from similar protection on covered streaming services. The FCC benefits from a clear statutory deadline and equivalence standard. Broadcast providers and cable providers benefit from a more level compliance field if streaming competitors must follow comparable rules.
Who Bears the Burden and How
Streaming video providers and internet-protocol video distributors must comply with new FCC ad-volume rules, measure covered ads, and adjust technical workflows. Advertisers placing commercials on covered internet-delivered programming may need to meet volume standards. The FCC must complete a rulemaking within 18 months, define covered programming boundaries, preserve the consumer-generated media exclusion, and enforce the requirements. Compliance vendors may need to update loudness-monitoring tools.
Key Provisions
- Extends CALM Act-style commercial advertisement volume rules to video programming delivered using internet protocol.
- Requires the FCC to issue substantially equivalent volume regulations within 18 months.
- Defines covered video programming as television-like programming delivered over internet protocol.
- Excludes consumer-generated media from the new internet-protocol ad-volume rule.
Evidence Chain:
This summary is generated from the full bill text using AI analysis. Expand "Detailed Analysis" below for identified beneficiaries/burden bearers with clause-level evidence links.
At a Glance
What This Bill Does
Extends CALM Act-style advertisement volume regulation to video programming delivered over internet protocol and requires the Federal Communications Commission to issue substantially equivalent loud-ad rules within 18 months.
Key Policy Areas
Telecommunications, Consumer Protection, Technology
Primary Purpose
Extends CALM Act-style advertisement volume regulation to video programming delivered over internet protocol and requires the Federal Communications Commission to issue substantially equivalent loud-ad rules within 18 months.
Policy Domains
Substantive provisions
Identified Gains
- Online video viewers
- Consumers
- Federal Communications Commission
- Broadcast providers
- Cable providers
Identified Costs
- Streaming video providers
- Internet-protocol video distributors
- Advertisers
- Federal Communications Commission
- Compliance vendors
Legislative Progress
In CommitteeReferred to the House Committee on Energy and Commerce.
Introduced in House
Mrs. Bice introduced the following bill; which was referred to …
Stakeholder Effects
cui bono?How this legislation distributes effects. Mention counts reflect frequency, not effect magnitude.
Internet-protocol video distributors, Streaming video providers
Bill Structure & Actor Mappings
Who is "The Secretary" in each section?
We use a combination of our own taxonomy and classification in addition to large language models to assess meaning and potential beneficiaries. High confidence means strong textual evidence. Always verify with the original bill text.
Learn more about our methodology