HR7151-119

What This Bill Does

The Artificial Intelligence Public Awareness and Education Campaign Act directs the Secretary of Commerce to create an AI public awareness, education, and consumer literacy campaign within 180 days. The campaign must explain how AI appears in daily life and improve AI consumer literacy, defined as understanding capabilities and limits of AI products and using information about AI-enabled products and services to make responsible decisions. Commerce, NIST, NTIA, SBA, and other relevant federal agencies must set key performance indicators, gather baseline data, measure reach, engagement, adoption of best practices, and user satisfaction, and facilitate access to information about legal rights involving AI. The campaign must promote digital-media provenance and detection practices for deepfakes and chatbot-generated content, target populations vulnerable to AI-enabled fraud including senior citizens, provide consumer materials on AI tasks, productivity tools, automated decisions, financial trading, healthcare recommendations, communications, creative work, business operations, data protection, and AI workforce opportunities. Commerce must consult academic, industry, nonprofit, public, Tribal, territorial, State, and local stakeholders plus CPSC, Education, NIST, NSF, NTIA, and SBA officials. Materials must be multilingual, mobile-friendly, distributed by television, radio, internet platforms, SBA resource partners, and possibly outside campaign organizations. Commerce must report annually to Congress until the five-year sunset, and the bill authorizes no additional funds.

Who Benefits and How

Consumers benefit from plain-language material on AI capabilities, limitations, legal rights, data protection, deepfake detection, and scams. Senior citizens and other fraud-vulnerable groups benefit from targeted outreach against AI-enabled scams. Small business owners benefit from SBA-coordinated materials distributed through small business development centers, SCORE, veteran business opportunity centers, and Apex Accelerators. Workers and students benefit from information on AI workforce opportunities. Commerce, NIST, NTIA, SBA, CPSC, Education, and NSF gain a coordinated structure for public AI literacy messaging.

Who Bears the Burden and How

Commerce Department campaign staff, NIST AI staff, NTIA outreach staff, SBA resource partners, and other federal agencies must build, translate, update, disseminate, measure, and report campaign materials without new appropriations. Private AI companies, AI developers, deployers, nonprofit campaign distributors, academic experts, and State, local, Tribal, and territorial governments may be asked to consult or partner. Federal agencies must track KPIs and annual reports, and some consumers may receive warnings that reduce adoption of risky or poorly explained AI products.

Key Provisions

• Requires Commerce to establish an AI public awareness and consumer-literacy campaign within 180 days.
• Requires KPIs for reach, engagement, best-practice adoption, and audience satisfaction.
• Directs campaign materials on AI prevalence, legal rights, provenance detection, deepfakes, chatbots, scams, data protection, and workforce opportunities.
• Requires targeted outreach for populations vulnerable to AI-enabled fraud, including senior citizens.
• Requires multilingual, mobile-friendly, television, radio, internet, SBA partner, and possible nonprofit/private dissemination.
• Requires annual reports to Congress until the campaign terminates after five years and authorizes no additional funds.