If You See It, Squish It Act of 2025
Summary
What This Bill Does
The If You See It, Squish It Act of 2025 requires the Secretary of Agriculture to carry out a national public awareness campaign about spotted lanternflies. The campaign must increase public awareness and knowledge of spotted lanternflies, especially in high-incidence areas.
USDA must place public service announcements on television, radio, and billboards in areas with high spotted lanternfly incidence. Those announcements must tell people that spotted lanternflies are invasive pests that threaten local agriculture and encourage people to kill any spotted lanternflies they encounter. USDA may also use other awareness tools the Secretary considers appropriate.
Who Benefits and How
Farmers, vineyards, orchards, nurseries, and other agricultural producers in areas affected by spotted lanternflies benefit from broader public awareness and pest-killing behavior that could reduce infestation pressure. State invasive species offices and local agricultural extension programs benefit from a national message supporting local pest-control efforts.
Who Bears the Burden and How
USDA public outreach staff must design and run the national campaign, purchase or place public service announcements, target high-incidence areas, and decide which additional awareness tools to use. Residents in high-incidence areas may be asked to identify and kill spotted lanternflies they encounter, though the bill does not create a legal penalty for failing to do so.
Key Provisions
- Requires USDA to carry out a national spotted lanternfly awareness campaign.
- Requires public service announcements on television, radio, and billboards in high-incidence areas.
- Requires the announcements to inform people that spotted lanternflies are invasive pests threatening local agriculture.
- Directs the announcements to encourage people to kill spotted lanternflies they encounter.
- Authorizes USDA to use additional awareness tools the Secretary considers appropriate.
Evidence Chain:
This summary is generated from the full bill text using AI analysis. Expand "Detailed Analysis" below for identified beneficiaries/burden bearers with clause-level evidence links.
At a Glance
What This Bill Does
Requires USDA to conduct a national spotted lanternfly awareness campaign using public service announcements and other tools to inform the public that spotted lanternflies are invasive pests threatening local agriculture and to encourage people to kill spotted lanternflies they encounter.
Key Policy Areas
Agriculture, Invasive Species, Public Awareness
Primary Purpose
Requires USDA to conduct a national spotted lanternfly awareness campaign using public service announcements and other tools to inform the public that spotted lanternflies are invasive pests threatening local agriculture and to encourage people to kill spotted lanternflies they encounter.
Policy Domains
Section 2 national spotted lanternfly awareness campaign
Identified Gains
- Vineyard operators in spotted lanternfly areas
- Orchard operators in spotted lanternfly areas
- State invasive species offices
Identified Costs
- USDA public outreach staff
- Residents in high spotted lanternfly incidence areas
Sponsors
Legislative Progress
In CommitteeMr. Vindman (for himself, Mr. Thompson of Pennsylvania, Mr. Lawler, …
Referred to the House Committee on Agriculture.
Introduced in House
Stakeholder Effects
cui bono?How this legislation distributes effects. Mention counts reflect frequency, not effect magnitude.
Orchard operators in spotted lanternfly areas, Vineyard operators in spotted lanternfly areas
Bill Structure & Actor Mappings
Who is "The Secretary" in each section?
- "public"
- → Individuals in areas of high spotted lanternfly incidence
- "secretary"
- → Secretary of Agriculture
- "agriculture"
- → Local agriculture threatened by spotted lanternflies
Key Definitions
Terms defined in this bill
A national USDA campaign using public service announcements and other awareness tools to educate the public about spotted lanternflies and encourage killing encountered insects.
We use a combination of our own taxonomy and classification in addition to large language models to assess meaning and potential beneficiaries. High confidence means strong textual evidence. Always verify with the original bill text.
Learn more about our methodology